Postback (S2S Tracking)
When a tracked player registers or deposits, the operator's server fires a postback to the affiliate's tracking platform containing a click identifier…
When a tracked player registers or deposits, the operator's server fires a postback to the affiliate's tracking platform containing a click identifier and event data. Because it does not rely on browser cookies, it survives privacy restrictions that break pixel tracking.
Postbacks are now the standard integration for serious affiliate measurement in gambling.
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