Conversion Rate
Conversion rate is measured at each funnel stage: click to registration, registration to first deposit, and first deposit to a second. Each stage has…
Conversion rate is measured at each funnel stage: click to registration, registration to first deposit, and first deposit to a second. Each stage has different levers — page speed and offer clarity early, KYC friction and payment success later.
A single blended conversion figure hides where value is actually lost, so meaningful optimisation always works stage by stage.
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