Server-Side Tracking
Server-side tracking sends conversion events from the operator's backend to analytics and ad platforms, avoiding the data loss caused by cookie…
Server-side tracking sends conversion events from the operator's backend to analytics and ad platforms, avoiding the data loss caused by cookie restrictions, tracking prevention and ad blockers. It also gives the operator control over what data leaves its systems.
It requires a durable click identifier captured at entry and stored against the player record.
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