Net Deposits
Net deposits track real cash flowing into the business and, unlike GGR, are unaffected by game variance in the short term. Finance teams often treat net…
Net deposits track real cash flowing into the business and, unlike GGR, are unaffected by game variance in the short term. Finance teams often treat net deposits as the cleaner leading indicator of underlying player activity.
Persistent divergence between net deposits and NGR usually signals a bonus-cost or player-mix problem worth investigating.
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