GGR (Gross Gaming Revenue)
GGR is the operator's gross win: everything staked less everything paid out. It is the standard top-line measure for the industry and, in many…
GGR is the operator's gross win: everything staked less everything paid out. It is the standard top-line measure for the industry and, in many jurisdictions, the base on which gaming tax is levied.
GGR says nothing about profitability, because bonus cost, payment fees, content revenue share and tax all sit below it. That is what NGR captures.
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