Affiliate Yield
Yield normalises affiliate performance across traffic sources: revenue per click, revenue per registration or revenue per FTD. It is the metric that…
Yield normalises affiliate performance across traffic sources: revenue per click, revenue per registration or revenue per FTD. It is the metric that tells a publisher whether a placement is worth its position, independent of raw traffic volume.
Operators track the inverse — cost per unit of net revenue — and use the same data to rank programme partners.
iGaming Awards Hub — site index