CPA (Cost Per Acquisition)
Under a CPA deal the affiliate receives a set fee for every player who meets the qualification criteria — usually a minimum deposit and sometimes a…
Under a CPA deal the affiliate receives a set fee for every player who meets the qualification criteria — usually a minimum deposit and sometimes a minimum wagering threshold. Payment is immediate and predictable, with no exposure to the player's later performance.
CPA suits publishers who need cash-flow certainty and operators who can model lifetime value confidently; if CLV is overestimated, CPA deals become loss-making at scale.
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