White Label
In a white-label arrangement the supplier holds the licence and the merchant accounts; the partner supplies brand and marketing and receives a revenue…
In a white-label arrangement the supplier holds the licence and the merchant accounts; the partner supplies brand and marketing and receives a revenue share. It is the fastest and cheapest route to market.
The trade-off is control: the licence holder sets compliance policy, owns the player data relationship and can terminate the brand, and regulatory accountability never transfers to the brand owner.
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