Skin
A skin presents its own name, design and marketing while the underlying licence, platform, payments and compliance are supplied by the licence holder…
A skin presents its own name, design and marketing while the underlying licence, platform, payments and compliance are supplied by the licence holder. Operators run multiple skins to target different segments without cannibalising a flagship brand.
Regulatory accountability stays with the licence holder, so skin owners are contractually bound by the licensee's compliance policies.
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