ROI (Return on Investment)
In acquisition, ROI compares the lifetime net revenue of a cohort with the total cost of acquiring it, including bonus cost and payment fees. Because…
In acquisition, ROI compares the lifetime net revenue of a cohort with the total cost of acquiring it, including bonus cost and payment fees. Because gambling value accrues over months, meaningful ROI requires a defined measurement window and predicted rather than realised value.
Reporting channel ROI on first-month revenue systematically undervalues channels that deliver slower-maturing, higher-quality players.
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