Retention
Retention work covers CRM lifecycle messaging, bonusing, loyalty structures, gamification, content freshness and service quality. It is measured by…
Retention work covers CRM lifecycle messaging, bonusing, loyalty structures, gamification, content freshness and service quality. It is measured by cohort activity over time — day-7, day-30 and day-90 retention are the usual checkpoints.
In mature, high-tax markets retention economics generally beat acquisition economics, which is why CRM budgets have grown faster than media budgets.
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