Hybrid Deal
A hybrid pays a reduced CPA at acquisition plus a lower-than-standard revenue share for the player's lifetime. It balances the affiliate's cash-flow…
A hybrid pays a reduced CPA at acquisition plus a lower-than-standard revenue share for the player's lifetime. It balances the affiliate's cash-flow needs against long-term upside and reduces the operator's exposure to overpaying for low-value players.
Hybrids are the default structure for established publishers with proven traffic quality.
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