Bonus Code
Bonus codes let operators run parallel offers for different acquisition channels without changing the public site: an affiliate campaign, an email…
Bonus codes let operators run parallel offers for different acquisition channels without changing the public site: an affiliate campaign, an email reactivation and a sponsorship activation can each carry their own code and its own terms.
They also serve as an attribution backstop when cookie-based tracking fails, which is increasingly common under browser privacy restrictions.
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